Digital Advertising & Marketing 101: Take The Complete Guide

商業創新發展協會
最後更新 2020-11-23
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關於本課程

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

學習目標

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

教料包括

  • Videos
  • Booklets

課程要求

  • XL Stat
  • Excel Add-on

目標受眾

  • Students
  • Business Owners

課表

4 章節18h 45m

Factor Analytics

Tell me your services
What is your products
Do this quiz

Cluster Analytics

Multi-dimensional scaling

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