Public Relations: Media Crisis Communications

商業創新發展協會
最後更新 2020-11-06
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關於本課程

Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy to understand message. And you get the exact quotes you want in final stories.
You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

學習目標

Being able to Manage Crisis Communications
Know how to appear Confident on Camera
Prepare Messages
Handle tough questions

課程要求

  • Video Camera (cell phone or webcam will work)

目標受眾

  • This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

課表

2h 6m

You Can Handle A Media Crisis and Come Out Ahead

Housekeeping Matters

你的講師

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