The Creative Journey of Branding

商業創新發展協會
最後更新 2020-11-03
2 已經註冊

課程先決條件

關於本課程

This course aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands.

It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience.

學習目標

Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.

教料包括

  • Videos
  • Booklets
  • Health Checklist

課程要求

  • Have basic knowledge of branding
  • Know how to start the business

目標受眾

  • Students have the branding or customer experience background or perspective

課表

9h 45m

The art of branding

Assignments

Secrets of branding

Leveraging your brands

你的講師

商業創新發展協會

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